The Vietnamese are very modest and courteous people. These are reflected in the Vietnamese customs and traditions. They have an extremely simple lifestyle and that reflects in their social communication and in their manners of interaction with each other.
- Talking loudly or using too much of body movement, especially when interacting with women is considered impolite.
- They do not beckon anyone with their hand or fingers pointed vertically. If they have to use their hand then they use their entire hand with fingers placed downward.
- Traditionally they generally do not observe birthdays, but influence from the west has changed this custom a bit. Marriages and funerals are their chief rituals that too performed in a very formal manner.
- Since they are very humble they hate boasting and if they are commended for anything then they simply smile modestly.
- They take promises very seriously.
- On a social outing with friends, the bill is paid by the host.
- They do not drink in public as it is considered a social shame, but drinking is quite common among the men. Equally prevalent is smoking, even women smoke at times but it is considered to be vulgar if they smoke in public.
- They are very sentimental about their ancestors and an insult to them is a serious disrespect.


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